The Vital Role of Onboarding Customers for Geospatial Products 

In the often over-simplified, fast-paced world of technology, onboarding customers into a new Geospatial solution isn’t just a nice-to-have—it’s a necessity. Onboarding is crucial because it ensures that users can maximise the value of the geospatial product, understand its functionalities quickly, and apply it to their specific needs, whether in mapping, spatial analysis, data/sensor integration or insights for decision-making. Effective onboarding can lead to higher user satisfaction, increased adoption rates, and a better overall return on investment for the technology.

Here are 5 reasons why onboarding matters: 

1. Understanding the User Journey: Understanding the user’s journey from sign-up to full utilisation of Geospatial sensors such as GNSS, reality capture and spatial data products is crucial. Personalised onboarding experiences tailored to different user personas—like field teams, GIS analysts, and operational managers/planners—make all the difference. It’s about recognising their unique needs and guiding them every step of the way. 
2. Simplifying Complexity: Let’s face it, GNSS and spatial data products can be complex. That’s where effective onboarding comes in to simplify those steep learning curves. Think clear tutorials, guided tours, and interactive demos that quickly show users the ropes. It’s all about helping people see the value and applications of GNSS, reality capture and spatial data without getting overwhelmed. 
3. Building Confidence and Trust: Onboarding isn’t just about the technical how-tos; it’s about building confidence and trust. A well-executed onboarding process can ease concerns about data accuracy, usability, and integration with other tools. Shared success stories can show how others have navigated the process successfully—this can instil a lot of confidence in new users. 
4. Driving Product Adoption: A successful onboarding process doesn’t stop at the first login. It’s about fostering long-term product adoption. Think of strategies like ongoing training sessions, webinars, and a supportive user community. Keeping users engaged and helping them maximise the value they get from a Geospatial solution is key. 
5. Measuring Success: Finally, measure your onboarding success with key metrics like activation rate, time to value, and user retention. It’s important to continually iterate and improve based on user feedback and data analytics. This not only enhances the onboarding experience but also ensures your users are getting the most out of GNSS and Geographic Information Systems.

Embarking on your journey with Geospatial technologies such as GNSS and GIS can be both exciting and challenging. The goal is to make this journey as smooth and rewarding as possible through comprehensive and personalised onboarding. Geospatial experts are committed to helping you unlock the full potential of our products and ensuring you feel confident and supported every step of the way.

Not sure where to start with Geospatial technology? You’re in the right place! Pop your details below and we’ll be in touch.

About

Ed joined MGISS after completing his MSc in Geoinformatics from the University of Aalborg. With previous work experience in the land surveying industry and geospatial data supply, Ed has a well-rounded knowledge in geospatial technologies. Working with MGISS customers, suppliers and partners in equal measure, Ed is a now an established GIS consultant with a committed approach to customer care and technical support.